Water consumption research Essay Example | Topics and Well Written Essays - 500 words

Water consumption research - Essay Example son with Nestle).Even for white-collar workers in big cities like Beijing and Shanghaiï ¼Å'it would be a considerable cost if they choose only Evian as drinking water. Bottled water is a ubiquitous commodity and its consumption continues to increase rapidly(Wilk, 2006). It is frequently studied with comparison to tap waterï ¼Å'or be criticized for single-serve disposable containers and not sustainable (Azoulay et al 2001; Doria 2006; Ferrier 2001). In Chinaï ¼Å'I was not a consumer of Evianï ¼Å'as there were many cheaper alternatives. And I would not be surprised if some rich Chinese drink Evian every day.Howeverï ¼Å'according to my memoriesï ¼Å'some young people, who were students and did not earn money, claim that they were fans of Evian, who never forget to take one bottle of Evian when they had group activities, like taking an LV. It seems that this kind of behavior is a new way of ‘conspicuous consumption’)in everyday lifeï ¼Å'which is definitely unsustainable (Wilk, 2006). On the other hand, irrational consumers just buy a product out of pulse and some of them are not aware of the forces that drive them to buy the product. For these consumersï ¼Å'the meaning of this bottled water is far beyond Marx’s use-value is more concerned with the benefits sought from using a particular product. The customers seek different benefits from a particular and this significantly plays a major role in influencing their behaviour to buy such product (Kotler & Armstrong, 2010). For those people, what kind of magic does Evian have to get them pay for it? With this in mind, I suppose researching the ways in which people consume expensive bottled water while much cheaper alternatives are abundant would provide a stimulating focus. This research aims to explore in the case of Evian consumptionï ¼Å'the kind of meanings the consumer creates and find them in Evian. Through this consumption, what information about herself does she want to communicate to others? Also, this research aims to